There are many methods to generate traffic to a website. These include pay per click marketing, search engine traffic, email marketing and the more unusual traffic methods like live events, blogging and even the dreaded anonymous blogging. All of these methods have their own advantages and disadvantages.
The most novel way to generate traffic for a web site is through affiliate marketing. This traffic method is unique in that it allows the visitor to join an affiliated program without signing up and paying any fees.
Here is how it works. The web site owner will place advertisements for an affiliated products on his or her site. The affiliate partner will place these advertisements on his or her website and the relationship is established. The partners have an agreement that allows them to share traffic for the products.
The traffic can be based on a certain amount or percentage of the sale that the partners make. The partners can place these advertisements at any time during the day or night for any web site. They do not need approval from the owner of the site.
Another advantage of this is that the partners have the traffic 24 hours a day, 7 days a week. This allows for quick turnaround time for production of the advertisements and quick response to any questions or problems from the customers.
There are disadvantages however. The traffic generated by this method is based on a long term deal. It does not come from one person or a select group of people. It is a generalized flow of traffic. Another thing is that it is based on sale and order information. It cannot be matched to specific individuals. This type of traffic can last for a few days or for several years. This can affect the income generated by the partner.
Affiliate marketing is a win win situation for both parties. The site owner gets a steady flow of traffic for free and the affiliate partner gets commission for every sale generated.
However, there are some factors that can affect the success of the program. Many of the partners have found success with their affiliate programs by focusing on specific keywords and target customers. This can make for good marketing and advertising campaigns as can keeping the content consistent with the products and at the same time appealing to the targeted audience.
Finally, one thing is certain. Any affiliate program will generate traffic. There is no way around it. What one needs to do is to harness this traffic and generate as much income as possible.
